What We Do

Curious Learning curates & localizes and distributes & measures free, open-source apps that empower everyone to have the opportunity to learn to read.

By the numbers

Apps

• We have content in 69 different languages.

• We have surpassed 75 learning apps and games between our partners and us.

Distribute

• We average 92,000 downloads per month.

• Our complete content suite has surpassed 3.5 Million downloads.

• We have reached all 195 countries in the world.

• 6.567 billion smartphone subscriptions in the world as of 2022

Measure

• A study published by World Vision showed that 22 hours of play equated to 2 months of literacy learning in a well-resourced school.

• A World Bank study (of 9000 homes in northern Nigeria) shows that the use of these apps for early literacy learning was second only to 1-on-1 tutoring. 

Distribution Case studies

• We reached 100K Ukrainian learners within 100 days of the invasion starting. Here is a video of a Ukrainian mother and child using our content. Learn more.

• A multi-country campaign testing distribution scalability has yielded encouraging results:

• Nepal ~ 130 000 learners over 4 months @ marketing cost of $0.08 / learner. 

• India ~ 100 000 learners over 2 years @ marketing cost of $0.04 / learner.

• Kenya ~ 25 000 learners over 2 months @ marketing cost of $0.42 / learner

• Our Literacy League is a growing base of fellows in each country spearheading reach in their country. Learn more.