Strategy

2017-2020: Create an open-source path to literacy

 

Our first step is to create free, localizable, open source content that provides a path to literacy, allowing learners to progress through reading fundamentals, decoding and fluency – even without access to formal education. We're doing this with Feed The Monster and libraries of 30-50 Curious Reader interactive stories, plus eBook content from the Global Digital Library.


2019-2020: Develop model to scale

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Next we focus on scaling up the localization and distribution of this content. The Curious Reader authoring platform lets partners create and localize content, resulting in apps that they can share through their existing distribution channels. We pilot scalable distribution models, such as device makers pre-loading literacy apps to increase demand for smartphones, to find replicable models capable of reaching 10 millions of learners.


2021-2022: Scale up distribution & content creation

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We scale up proven distribution models. Government, NGO, and corporate partners can distribute these apps to meet their own priorities, while also improving early learning. We maintain the ability to redistribute any content they create using Curious Reader, and to recommend other learning content from within Curious Reader apps – paving the way for AI-based personalization in the future.


2022-2025: convert standalone apps to personalized platform 

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We introduce new learning activities, automated assessments, and personalization AI to the Curious Reader app, turning it into a personalized learning platform. We invite AI, education and design researchers to contribute new learning activities, interfaces, and personalization algorithms and A/B test their effectiveness – unlocking resources for new software development. We invite existing distribution partners to white label the personalized learning platform, to replace the Curious Reader app, and continue to invest in new user growth.